NetAssets Advertising Overview
The Independent Voice of Workforce Development
NetAssets is a unique publication in the workforce development industry. With an unbiased, independent voice, NetAssets delivers the full spectrum of employment and training news, trends, sector events, and online communities to help you share innovative practices, solve problems and save time by helping you “stay in the know.” We go inside and outside our industry with 50+ editorial departments so you can connect with employers, other industry associations, and related private and public agencies.
Entering its tenth year of publication NetAssets is published twice a month to 20,000+ readers---and growing!
New for 2010: Advertising Results Guranteed:
1) Sell your products and services through a content-rich, unique, national Workforce Development industry publication
2) Introduce new products and partnerships to all key audiences in the Workforce Development business
3) Brand your organization and expertise for collaboration and partnerships
4) Build your organization’s name recognition to support your proposal submissions
5) Increase attendance at your conference, training and webinar events
6) Find qualified candidates, with workforce development experience, through postings on the NetAssets Workforce Development Job Board
7) Obtain innovative proposals through expanded RFP notification to thousands of potential bidders. To post your RFP for free, send to bcallahan@hrms.net.
NetAssets Advertising Opportunities
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· Home Page Top Banner Ad |
· Large rectangular banner ad below the publication masthead with link to your website. |
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· Home Page In-Column Display Ad Located adjacent to relevant editorial content |
· Rectangular box ad embedded in relevant editorial content with text above and below box ad and link to your web site. |
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· Home Page Display Ad--Open Placement |
· Rectangular box ad with text above and below box ad and link to your web site. |
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· Home Page Vertical Banner Ad |
· Vertical box ad, 4 sizes, placed on far right column framing editorials. |
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· Signature Sponsor and Subject Matter Expert Exclusivity |
· A combination of logo branding, top banner ad, in-column and vertical ads, polling questions, editorial publishing and links to your web site to feature your organization as a subject matter expert. |
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· Internet Marketing Campaigns
o By Industry
o By Occupation
o By Geographic Region |
· Send a customized email with text, graphics, video and links to your target market using our proprietary publishing software and email databases. Our creative team of Internet marketing experts can design an effective campaign. |
Readership Profile and Viewership
NetAssets readers represent all the major stakeholders related to Workforce Development. They are employed primarily by the following organizations working in all 50 states including US territories:
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Distribution of 23,000+ NetAssets Readers
By Employment Category* |
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Category |
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Category |
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Businesses/Employers |
7% |
Non-Profit Other |
8% |
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Community Based Organizations |
16% |
One-Stop Staff
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20% |
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Career Technical Educators |
3% |
One-Stop Mandatory Partners
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9% |
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College and University Career and Alumni Centers
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5% |
Press |
2% |
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Community College Career Centers and Workforce Development Staff |
5% |
Vendors – Profit/Non-Profit
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4% |
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DOL |
2% |
WIB Board and Staff
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6% |
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Government Agencies (City, County, State, Federal) |
10% |
Other
· Associations
· Consultants
· Elected Officials
· Undeclared
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3% |
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*Based upon a statistical sampling of reader profiles
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Editorial Departments
With an unbiased, independent voice, NetAssets delivers the full spectrum of Workforce Development employment and training news, trends, sector events, and online communities to help you share innovative practices, solve problems and save time “staying in the know.” Our extensive Workforce Development knowledgebase consists of 50+ editorial departments including:
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Editorial Departments Target Your Customers’ Interests |
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1. ARRA Amplified
2. Advertisers
3. Assessment
4. Associations
5. Blog
6. Business Services
7. Calendar of Events
8. Comic Relief
9. Corrections/Amplifications
10. Customized Job Training
11. DOL/ETA
12. Economic Development
13. Education and Training
14. Executive Appointments
15. Featured Articles
16. Funding Awards
17. Funding Opportunities
· Federal
· Foundations
· Green Grants
· Healthcare Grants
· Local
· State
18. HRMS Services
· Customized Job Training Consulting
· Dot.com Job Search Training
· Internet Marketing Services
· Newsletter Publishing Services
· SeasonedPRO Executive Search
· SeasonedPRO University Alumni Career Conferences
· Workforce Development Job Portal
19. HR Point of View
20. Industry Sectors
· Construction
· Green
· Healthcare
· IT
· Manufacturing
· Service
21. In Memoriam
22. Innovative Practices
23. Inspirational
24. In This Issue
25. Job Search Resources
26. One-Stop Operations
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27. Op-Ed
28. Labor Market Info
· Hiring Demand Indices
· Trends
· Layoff Alerts
29. Performance Measurement
30. Polls and Surveys
31. Professional Development
32. Publisher’s Comments
33. Legislative Update
34. Marketing
35. Political Scene
36. Recruiting
37. Resource Links
38. RSS Feeds
39. Special Populations
· Adult
· Disabilities
· Dislocated Worker
· ESL
· Ex-Offender
· Indian and Native American
· Migrant and Seasonal Worker
· Military
· Older Worker
· TANF
· Trade Adjustment
· Veterans
· Youth
40. State News
41. Success Stories
42. Technology
43. Thought Leaders
44. Top Story
45. Twitter
46. Vendor Directory
47. Webinar Schedule
48. Who's Hiring
· Workforce Development Job Boards
· Selected Executive, Non-Profit Job Openings, Nationwide
· Selected Non-Management, Non-Profit Job Openings, Nationwide
· Non-Profit Job Portals, Nationwide
49. WIRED
50. Worst Practices
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Advertising Rates and Options
Contact/Order
Blaze Callahan
bcallahan@hrms.net/310.855.1064
2000-2010 HRMS
