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 NetAssets Advertising Options and Rates

(Effective January 1, 2010. Rates Subject to Change without Notice)

 New for 2010: Advertising Results Guranteed!

Front-Page, In-Column Display Ad
Includes   Two ad publications per month. Your in-column ad is located on the Net Assets front page and includes three components: Headline, teaser text and graphic. The headline text can be up to 85 characters and spaces and will be placed above the graphic. The teaser text can be up to 120 characters and spaces and will run either along the side of the graphic or below it. Font style and size of the text is standardized and can not be changed. Your front-page, in-column graphic is provided by the advertiser and needs to be 234 pixels wide and 60 pixels high. If you choose to submit a photo of an individual as your front-page graphic, your graphic needs to be either 90 pixels wide x120 pixels high or 120 wide x90 pixels high. Your front page in-column ad can be linked directly to your web site. You also have the choice of linking your front page, in-column ad to our NetAssets second page where you can provide text and one graphic image to promote your products and services. The graphic supplied for the second page can not exceed 500 pixels wide and 120 pixels high Logo and/or graphics need to be supplied in JPG, GIF, PNG or animated GIF formats, and not be included as part of a Word or PDF file. Advertiser supplies all graphics with no restrictions on design or color. Ads may be changed each month at no additional cost. At no additional cost, you will receive a report reflecting the emails that opened the newsletter, and clicked through to either our second page or to your web site at the conclusion of your pre-paid advertising run. If you prefer, our creative marketing staff can produce the front page in-column graphic ad for an additional fee.	Premium Location- Positioned Adjacent to Related Editorial Content   Ad Rates (Two Publications per Month)   Monthly:     $   550 @ $275 per ad 3 months:   $1,500 @ $250 per ad 6 months:   $2,750 @ $230 per ad 12 months: $5,000 @ $208 per ad   One-Time Set-Up and Insertion Charge: $150 Open Placement    Ad Rates (Two Publications per Month)   Monthly:     $   450 @ $225 per ad 3 months:   $1,200 @ $200 per ad 6 months:   $2,200 @ $183 per ad 12 months: $4,000 @ $166 per ad   One-Time Set-Up and Insertion Charge: $150
Front-Page, In-Column Display Ad Sample   Stephen R. Covey Is Helping People  Get Back To Work Faster     Covey joins a social networking & learning platform provided by Business Access  that shows people how to take charge of their lives and find new work  more...

NetAssets Front-Page Vertical Ad
Includes   Two ad publications per month.   Ads located on the right column of home page.   Links directly to your website.   File Format: JPG, GIF, or Animated GIF.   No restrictions on text, graphics, animation or color within dimensions.   Ad may be changed each month at no additional cost.   Our creative marketing team can produce the Vertical Ad for an additional fee.   Post Publication- Receive a monthly report reflecting the numbers who opened the newsletter, clicked through to your web site/article and their emails for your personal follow-up.
Ad Rates (Two Publications per Month)   120 x 600 Skyscraper Monthly:        $   600 3 months:      $1,620 6 months:      $3,060 12 months:    $5,760   120 x 240 Vertical Ad Monthly:        $   500 3 months:      $1,350 6 months:      $3,060 12 months:    $4,800   120 x 120 Square Monthly         $    300 3 months:      $   810 6 months:      $1,530 12 months:    $3,600   120 x 60   Button Monthly         $   250 3 months:      $   675 6 months:      $1,275 12 months:    $2,400   One-Time Set-Up and Insertion Charge: $150
NetAssets Signature Sponsorship Package
Includes   Frequency- Two publications per month.   In-Column, Front Page Logo Bill Boarding.  Your logo (234w x 60h) and a link to your web site or to your second page article.  The location of your logo may change during your publication.  Logos and graphics need to be supplied in JPG, GIF or animated GIF files.   Article Headline and Highlight -You are provided up to 85 characters for the article headline above your logo and 120 characters for the article highlight on the side and/or below the logo. Submit text of article in a Word document with graphics and links included. Articles are changed every publication.  In place of your article your website will be the link.   Unlimited Article Space –Unlimited space is provided on the second page if an article is submitted. We suggest editorial content not exceed 750 words. At the bottom of your article, you can insert your company logo, a short by-line about your company, and a link to your web site.  (Articles need to be editorial, not an advertisement).   Vertical Ad-  120h x 120w Square Ad in each of your publications.    Polling Questions Receive one customized polling question for each three months of advertising.   Top Banner AD- For every three consecutive months of advertising: receive one top banner ad (banner provided by the client) with link to submitted article or to your web site. (Publication date based upon availability).   Total Advertising and Branding Package Indicated Above   3 months:   $2,100 @$350 per publication 6 months:   $3,500 @$291 per publication 12 months: $6,500 @$271 per publication   One-Time Set-Up and Insertion Charge: $250	Benefits   ·   Exclusivity - For selected NetAssets editorial departments, only one vendor will be positioned as the NetAssets subject matter expert with the notation “Sponsored By” positioned above your company logo. See sample ad below.   ·   Customized Article - As a subject matter expert, it is easy to provide article content. Creative control is yours and can be changed each publication as long as the focus stays within your editorial category. Most Signature Sponsors repurpose existing marketing material such as press releases, case studies, white papers, documented results, conference announcements and informative articles that demonstrate the benefit and need for your product category.  (NetAssets reserves the right to modify or reject editorial content, as well as insert other articles that are relevant to the prescribed column).   ·   Key Word Search - Readers can perform key word searches within NetAssets to find your past articles to expand your visibility.   Post Publication- Receive a monthly report reflecting the numbers who opened the newsletter, clicked through to your web site/article and their emails for your personal follow-up.   HRMS News Ticker- Your article headline will be posted as a “News Ticker Headline” on our corporate HRMS web site during your publication.    --------------------------------- Sample Signature Sponsorship Front Page AD with Graphic, Text and Customized, “ARRA Amplified” Editorial Zone   Part III: Sponsored By    Spurring economic recovery through adult learning. ARRA provides the perfect opportunity to re-imagine and reinvent adult learning….more

Front-Page Top Banner AD
Includes   Two ad publications per month. Located on the front page either above or below the masthead for maximum visibility. Links to your website or a NetAssets second text page Ad Dimensions: 468 x 60h pixels File Submission Format: JPG, GIF, or Animated GIF. No restrictions on text, graphics, animation or color within dimensions. May be changed each month at no additional cost. Our creative marketing staff can produce your banner ads for an additional fee. Receive a monthly report reflecting the emails that clicked through to your web site.	Ad Rates   (Two Publications per Month)   Monthly:     $   750 3 months:   $2,250 6 months:   $3,825 12 months: $7,200
Front-Page Top Banner Ad Examples

NetAssets E-Mail Marketing Campaign
Includes   There is no better way to get in front of buyers of workforce development services and products, potential conference attendees, WIB executives, job applicants or future RFP evaluators than by implementing one of our effective e-mail marketing campaigns.  Here’s how it works:   Select the week you want your e-mail message sent to your target market.   Create your email message (html, text, graphics and links) and send your copy to us for testing at least one week prior to distribution.  Send in both html and text only versions.   Include subject line text and a link to your web site.   A test publication will be sent to you for approval prior to distribution.   Receive a monthly report reflecting the emails of those clicking through to your web site.   Our creative Internet team will provide guidance to develop your marketing campaign.	Examples
Target Market Availability   NetAssets Readers: 23,000+ Contacts   Employer/HR: 15,000+ Contacts   Any industry and occupational category, by metropolitan area, can be selected to publish your message to reach your specific target market. Inquire.
Internet Marketing Campaign Rates   As low as .15 cents per contact based upon volume ordered and type of email database.   One time set up charge of $250.   Minimum order: 5,000 email contacts.   Advertiser provides camera-read email.   Production costs to build your customized email message will vary based upon complexity of the ad. Inquire.

Testimonials  Publication Calendar Advertising Terms and Conditions  About the Publication    Contact Us/Order Blaze Callahan bcallahan@hrms.net/310-855-1064